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The Football League Gets A Makeover

The Football League will be rebranded the English Football League at the end of the season. The EFL includes The Championship, League One and League Two.

The change will take place for the 2016/2017 campaign. The EFL will incorporate the Championship, League One and League Two into the new brand.

“The new EFL name rightly emphasizes the central role our clubs play at the heart of English professional football,” said the Football League’s chief executive, Shaun Harvey to The Guardian.

“In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognizable to a broader audience of potential fans, viewers and commercial partners.

“We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage.

“As such, it will be something that all fans can identify with – whether they be young or old, at home or abroad.

“The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004 and have since been used by leagues in other countries and in other sports. It is therefore our intention to incorporate them into the new EFL brand.”

The Football League has been around for a 127 years, and the new logo will be its fourth. The decision came after extensive research that included focus groups with clubs, fans, stakeholders and commercial partners.

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