The NBC Sports group announced Monday that the network has retained the rights to broadcast the English Premier League for another six years.
The network just entered the final year of a three-year contract. The Premier League has been a staple feature on the network’s cable channel NBCSN as it broadcasts several games each week along with having all games available online through the NBCSN Live Extra feature.
The network paid $250 million in the last deal, and it’s assumed that the price will have gone up a bit for the six-year extension as NBC defeated ESPN and Fox Sports for the broadcasting rights. The new deal sees the network broadcast the world’s most popular soccer league until the 2021-2022 season.
Here is the full press release from the NBC Sport Group:
NBC Sports Group and the Premier League have reached a new six-year agreement by which NBC Sports Group will continue as the exclusive multi-platform media home of the Premier League in the United States through the 2021-22 season, it was announced today.
As per the agreement, NBC Sports Group will continue to make all 380 Premier League matches available to fans – via NBCUniversal’s NBC, NBCSN, USA Network, TELEMUNDO and NBC UNIVERSO linear channels, plus the Premier League Extra Time TV package – and via live stream on NBC Sports Live Extra, or other platforms.
“We are excited to continue our tremendous partnership with the Premier League, and we look forward to presenting the world’s finest soccer league to Americans for many years to come,” said NBC Sports Group Chairman Mark Lazarus. “As sports fans, there’s nothing better than waking up on a weekend morning to live and relevant events, and we at NBC Sports are thrilled to continue to be this outlet for the fast-growing Premier League fan base.”
“NBC Sports has done a fantastic job broadcasting the Barclays Premier League for the last two seasons and we are extremely pleased that they have invested in our U.S. rights for seasons 2016-17 to 2021-22,” said Premier League Executive Chairman Richard Scudamore. “Outstanding production, expert analysis, and wide audience reach have all been beyond expectations. First-rate creative marketing and promotional campaigns have driven interest in our clubs, and the competition as a whole, to unprecedented levels. NBC Sports has committed to extend partnership activation and promotion of clubs in future seasons – a significant factor in the awarding of these rights – and we look forward to continuing our excellent working relationship with them for the next seven years.”
On the strength of numerous innovations and programming initiatives – including “Tactical Cam,” THE MEN IN BLAZERS SHOW, multiple Breakaway whip-around shows, road trips to the U.K. and NBC’s Super Bowl coverage, and The 2 Robbies “Football” Show — NBC Sports Group in May concluded its second season of Premier League coverage with viewership and consumption milestones.
Premier League viewership on NBC and NBCSN averaged a record 479,000 viewers last season — up 9% from the record NBC Sports Group set during its debut covering the Premier League in 2013-14 (438,000 viewers). In addition, viewers consumed a record total of 317 million minutes of live Premier League action via NBC Sports Live Extra during the 2014-15 season – up 22% from the prior season.