Adidas took over from Nike as the shirt sponsor of Manchester United this summer. The company now confirms that the new kit has sold in record numbers.
The German sportswear company signed a 10-year deal worth £750 million to take over from Nike as the club’s supplier starting August 1. The new shirt has been immensely popular as Adidas reports that they’ve made record sales.
According to The Daily Mail, the new home shirt sold a month’s worth of stock in five days.
“Adidas is immensely proud to officially launch our Manchester United partnership, a deal that over the next ten years will bring two of the world’s leading sports brands together,” said Markus Baumann, Adidas general manager for soccer. “The partnership has already delivered record breaking results through a campaign that has reached millions of fans worldwide and shattered sales records for the new home shirt across the globe. We look forward to building upon this success and to continue to grow the partnership in the years to come.”
United’s managing director Richard Arnold told the Daily Mail that “partnering with adidas, we had high expectations; quality innovative kit, superb marketing, world beating distribution, a deep understanding of our history and our fans.
“Adidas have not broken those expectations, they have smashed them. The kit has resonated with our fans, both with its nod to our history and the quality of its construction. We already have further exciting and iconic developments ahead and like our fans, I am excited about the next decade, on and off the pitch.”
The new third kit is expected to be revealed later this month.